Pay No Attention to That Man Behind the Curtain

How Technology Has Made Traditional Advertising Obsolete

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Pay No Attention to That Man Behind the Curtain by Patrick Griffin, iUniverse
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Patrick Griffin ISBN: 9781450219488
Publisher: iUniverse Publication: April 27, 2010
Imprint: iUniverse Language: English
Author: Patrick Griffin
ISBN: 9781450219488
Publisher: iUniverse
Publication: April 27, 2010
Imprint: iUniverse
Language: English

So youve just come up with a new ad campaign. Love the spots! Too bad no one will ever see themeven worsetoo bad no one cares! Why is it that so much of that stuff we immediately recognize as advertising is so bad? Its not just badwellit sucks. The reason: even though its 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the 60s. The problem today? Gone are the chain-smoking, bourbon-slugging, secretary-assaulting ad men of the 60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Todays consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

So youve just come up with a new ad campaign. Love the spots! Too bad no one will ever see themeven worsetoo bad no one cares! Why is it that so much of that stuff we immediately recognize as advertising is so bad? Its not just badwellit sucks. The reason: even though its 2010, most ad agencies and the practitioners who run them are still doing things the same way as Don Draper and the guys from Sterling Cooper on Mad Men, the hit AMC series that depicts Madison Avenue in the 60s. The problem today? Gone are the chain-smoking, bourbon-slugging, secretary-assaulting ad men of the 60s. Newspapers and radio are dying. Commercial TV is losing its audience to subscription-based content. Todays consumer of advertising content is mobile, prepared to DVR through commercials, and watch content on their terms online, on a hand-held device, or a Smartphone. In Pay No Attention to that Man behind the Curtain, Patrick Griffin and Kevin Flynn dissect mass media advertising at an historic crossroads and explain what no longer works. Through real-world examples and biting humor, they show how to market in ways that are both creative and smart.

More books from iUniverse

Cover of the book Foxes in the Vineyard by Patrick Griffin
Cover of the book Smug Senryu by Patrick Griffin
Cover of the book Winning Tennis Nutrition by Patrick Griffin
Cover of the book So Far from Home by Patrick Griffin
Cover of the book What’S Food Got to Do with It? by Patrick Griffin
Cover of the book Father, I Must Go by Patrick Griffin
Cover of the book Kalvin the Kudzu Monster by Patrick Griffin
Cover of the book Martyrdom and Other Freedom Poems by Patrick Griffin
Cover of the book Urgent Care by Patrick Griffin
Cover of the book An Orgasmic Connection to an Ever Changing Universe by Patrick Griffin
Cover of the book Balance Your Health by Patrick Griffin
Cover of the book Summerwood by Patrick Griffin
Cover of the book Wings by Patrick Griffin
Cover of the book Concrete People and the Ring of Empathy by Patrick Griffin
Cover of the book No Time for Ribbons by Patrick Griffin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy