Personal Influence

The Part Played by People in the Flow of Mass Communications

Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Personal Influence by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Elihu Katz, Paul F. Lazarsfeld, Elmo Roper ISBN: 9781351500197
Publisher: Taylor and Francis Publication: July 12, 2017
Imprint: Routledge Language: English
Author: Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
ISBN: 9781351500197
Publisher: Taylor and Francis
Publication: July 12, 2017
Imprint: Routledge
Language: English

First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

More books from Taylor and Francis

Cover of the book Modern Applications of Austrian Thought by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Cover of the book The United Nations and Collective Security by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Cover of the book Leibniz by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Cover of the book Towards Healthy Cities by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Cover of the book Buried Treasure by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Cover of the book Art, Nation and Gender by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Cover of the book Writing the Passions by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Cover of the book Identity Change and Foreign Policy by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Cover of the book Learning and Categorization in Modular Neural Networks by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Cover of the book Crisis System by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Cover of the book A.C. Swinburne by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Cover of the book Elizabeth Singer [Rowe] by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Cover of the book New Perspectives on Delarivier Manley and Eighteenth Century Literature by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Cover of the book On the Persistence of the Japanese History Problem by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Cover of the book Creative Arts-Based Group Therapy with Adolescents by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy