Perspectives on Consumer Choice

From Behavior to Action, from Action to Agency

Nonfiction, Health & Well Being, Psychology, Neuropsychology, Business & Finance, Marketing & Sales
Cover of the book Perspectives on Consumer Choice by Gordon R. Foxall, Palgrave Macmillan UK
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Author: Gordon R. Foxall ISBN: 9781137501219
Publisher: Palgrave Macmillan UK Publication: October 11, 2016
Imprint: Palgrave Macmillan Language: English
Author: Gordon R. Foxall
ISBN: 9781137501219
Publisher: Palgrave Macmillan UK
Publication: October 11, 2016
Imprint: Palgrave Macmillan
Language: English

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research. 

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