Perspectives on Methodology in Consumer Research

Business & Finance, Marketing & Sales, Research, Nonfiction, Health & Well Being, Medical
Cover of the book Perspectives on Methodology in Consumer Research by , Springer New York
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781461386094
Publisher: Springer New York Publication: December 6, 2012
Imprint: Springer Language: English
Author:
ISBN: 9781461386094
Publisher: Springer New York
Publication: December 6, 2012
Imprint: Springer
Language: English

Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop­ ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet­ ical realism, greater emphasis is anticipated for idiographic rather than nomo­ thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz­ ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub­ stantive diversity are essential for consumer behavior research to advance. Col­ lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop­ ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet­ ical realism, greater emphasis is anticipated for idiographic rather than nomo­ thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz­ ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub­ stantive diversity are essential for consumer behavior research to advance. Col­ lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.

More books from Springer New York

Cover of the book Problem Gambling in Europe by
Cover of the book Phase Diagrams for Geoscientists by
Cover of the book Network Reliability in Practice by
Cover of the book Systems Biology of Tumor Dormancy by
Cover of the book Percutaneous Vertebroplasty by
Cover of the book Atlas of Practical Mohs Histopathology by
Cover of the book Derivatives of Inner Functions by
Cover of the book Transforming Health Care Through Information by
Cover of the book Fundamental Frequency in Sentence Production by
Cover of the book Caveolins in Cancer Pathogenesis, Prevention and Therapy by
Cover of the book Vitreous by
Cover of the book MRI by
Cover of the book Vascular Liver Disease by
Cover of the book Microbiology & Immunology by
Cover of the book Novel Technologies in Food Science by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy