Persuasion

Theory and Research

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Persuasion by Daniel J. O'Keefe, SAGE Publications
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Daniel J. O'Keefe ISBN: 9781483315102
Publisher: SAGE Publications Publication: February 18, 2015
Imprint: SAGE Publications, Inc Language: English
Author: Daniel J. O'Keefe
ISBN: 9781483315102
Publisher: SAGE Publications
Publication: February 18, 2015
Imprint: SAGE Publications, Inc
Language: English

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced. 

More books from SAGE Publications

Cover of the book Teaching and Training Vocational Learners by Daniel J. O'Keefe
Cover of the book System under Stress by Daniel J. O'Keefe
Cover of the book Armed Conflict, Peace Audit and Early Warning 2014 by Daniel J. O'Keefe
Cover of the book Parallel Curriculum Units for Grades K–5 by Daniel J. O'Keefe
Cover of the book Joyful Learning by Daniel J. O'Keefe
Cover of the book Big Ideas in Primary Mathematics by Daniel J. O'Keefe
Cover of the book Lessons in Teaching Computing in Primary Schools by Daniel J. O'Keefe
Cover of the book Transformational Leadership & Decision Making in Schools by Daniel J. O'Keefe
Cover of the book Coaching and Mentoring by Daniel J. O'Keefe
Cover of the book Health Problems in the Classroom PreK-6 by Daniel J. O'Keefe
Cover of the book Recording Culture by Daniel J. O'Keefe
Cover of the book International Security by Daniel J. O'Keefe
Cover of the book Modern Media, Elections and Democracy by Daniel J. O'Keefe
Cover of the book The Special Educator’s Reflective Calendar and Planning Journal by Daniel J. O'Keefe
Cover of the book How India Lost Her Freedom by Daniel J. O'Keefe
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy