Persuasion

Social Influence and Compliance Gaining

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Persuasion by Robert H Gass, John S Seiter, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert H Gass, John S Seiter ISBN: 9781351806244
Publisher: Taylor and Francis Publication: January 29, 2018
Imprint: Routledge Language: English
Author: Robert H Gass, John S Seiter
ISBN: 9781351806244
Publisher: Taylor and Francis
Publication: January 29, 2018
Imprint: Routledge
Language: English

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics.

Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features an expanded treatment of digital and social media, up-to-date research on theory and practice, and enhanced discussions of topics such as political campaigning, emotional marketing, olfactory influence, and ethics.

Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.

More books from Taylor and Francis

Cover of the book Carnival and Literature in Early Modern England by Robert H Gass, John S Seiter
Cover of the book The Emergence of the Trust Company in New York City 1870-1900 by Robert H Gass, John S Seiter
Cover of the book Water, Sovereignty and Borders in Asia and Oceania by Robert H Gass, John S Seiter
Cover of the book Miscellaneous Papers Relating to Indo-China: Volume II by Robert H Gass, John S Seiter
Cover of the book Ethics of Eros by Robert H Gass, John S Seiter
Cover of the book Public Broadcasting and Political Interference by Robert H Gass, John S Seiter
Cover of the book How Power Shapes Energy Transitions in Southeast Asia by Robert H Gass, John S Seiter
Cover of the book Reasoning in Measurement by Robert H Gass, John S Seiter
Cover of the book Explaining in the Primary School by Robert H Gass, John S Seiter
Cover of the book World Yearbook of Education 1972/3 by Robert H Gass, John S Seiter
Cover of the book Social Work and Divinity by Robert H Gass, John S Seiter
Cover of the book Managing Corporate Legitimacy by Robert H Gass, John S Seiter
Cover of the book Human Resources in the Urban Economy by Robert H Gass, John S Seiter
Cover of the book Descriptosaurus: Action & Adventure by Robert H Gass, John S Seiter
Cover of the book The Organizational Measurement Manual by Robert H Gass, John S Seiter
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy