Persuasion in Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Persuasion in Advertising by John O'Shaugnessy, Nicholas O'Shaughnessy, Taylor and Francis
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Author: John O'Shaugnessy, Nicholas O'Shaughnessy ISBN: 9781134354092
Publisher: Taylor and Francis Publication: November 20, 2003
Imprint: Routledge Language: English
Author: John O'Shaugnessy, Nicholas O'Shaughnessy
ISBN: 9781134354092
Publisher: Taylor and Francis
Publication: November 20, 2003
Imprint: Routledge
Language: English

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

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