Persuasion in Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Persuasion in Advertising by John O'Shaugnessy, Nicholas O'Shaughnessy, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: John O'Shaugnessy, Nicholas O'Shaughnessy ISBN: 9781134354092
Publisher: Taylor and Francis Publication: November 20, 2003
Imprint: Routledge Language: English
Author: John O'Shaugnessy, Nicholas O'Shaughnessy
ISBN: 9781134354092
Publisher: Taylor and Francis
Publication: November 20, 2003
Imprint: Routledge
Language: English

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers

More books from Taylor and Francis

Cover of the book Evaluating Democratic Innovations by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Contemporary Caribbean Women's Poetry by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Human Rights Monitoring Mechanisms of the Council of Europe by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Religion in the Neoliberal Age by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Foreign Investment in Canada: Prospects for National Policy by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Errors and Misconceptions in Maths at Key Stage 2 by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Ethnic Diversity and Social Cohesion by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book South Asian Migration to Gulf Countries by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Eurasia's Regional Powers Compared - China, India, Russia by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Maoism in India by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Test Validity by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Unified Social Cognition by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Syntax of Cities by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Democracy in Theory and Practice by John O'Shaugnessy, Nicholas O'Shaughnessy
Cover of the book Social Movements, the Poor and the New Politics of the Americas by John O'Shaugnessy, Nicholas O'Shaughnessy
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy