Persuasive Advertising

Evidence-based Principles

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Persuasive Advertising by J. Armstrong, Palgrave Macmillan UK
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Author: J. Armstrong ISBN: 9780230285804
Publisher: Palgrave Macmillan UK Publication: May 26, 2010
Imprint: Palgrave Macmillan Language: English
Author: J. Armstrong
ISBN: 9780230285804
Publisher: Palgrave Macmillan UK
Publication: May 26, 2010
Imprint: Palgrave Macmillan
Language: English

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.

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