Persuasive Parables

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Persuasive Parables by W. Reid Claypoole, Trafford Publishing
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Author: W. Reid Claypoole ISBN: 9781426940804
Publisher: Trafford Publishing Publication: September 23, 2010
Imprint: Trafford Publishing Language: English
Author: W. Reid Claypoole
ISBN: 9781426940804
Publisher: Trafford Publishing
Publication: September 23, 2010
Imprint: Trafford Publishing
Language: English

In Persuasive Parables, a former advertising and marketing executive shares inspiring personal anecdotes, homilies from his beloved grandmother, and significant life lessons in order to help sales professionals navigate more easily and productively through todays challenging world.

Bill Claypoole, the driving force behind the spectacular growth and dynamic reputation of one of West Texass largest advertising firms, relies on his forty-plus years of hiring, training, and teaching sales and marketing professionals to provide guidance and wisdom to young professionals who want to build and sustain a successful career. While interspersing his grandmothers wisdom and his own personal stories throughout, Claypoole offers sales professionals trusted and proven advice on how to write a personal mission statement; set and attain realistic goals; become a persuasive communicator; increase productivity; create a professional image; achieve and retain a prospects attention; impress an audience with a polished presentation. The expert guidance offered in Persuasive Parables will help young professionals develop a passion for marketing, salesmanship, and the kind of leadership skills that will help propel their career on a path to achieving unlimited success.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In Persuasive Parables, a former advertising and marketing executive shares inspiring personal anecdotes, homilies from his beloved grandmother, and significant life lessons in order to help sales professionals navigate more easily and productively through todays challenging world.

Bill Claypoole, the driving force behind the spectacular growth and dynamic reputation of one of West Texass largest advertising firms, relies on his forty-plus years of hiring, training, and teaching sales and marketing professionals to provide guidance and wisdom to young professionals who want to build and sustain a successful career. While interspersing his grandmothers wisdom and his own personal stories throughout, Claypoole offers sales professionals trusted and proven advice on how to write a personal mission statement; set and attain realistic goals; become a persuasive communicator; increase productivity; create a professional image; achieve and retain a prospects attention; impress an audience with a polished presentation. The expert guidance offered in Persuasive Parables will help young professionals develop a passion for marketing, salesmanship, and the kind of leadership skills that will help propel their career on a path to achieving unlimited success.

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