Persuasive Recommender Systems

Conceptual Background and Implications

Nonfiction, Computers, Advanced Computing, Artificial Intelligence, Database Management, General Computing
Cover of the book Persuasive Recommender Systems by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo, Springer New York
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo ISBN: 9781461447023
Publisher: Springer New York Publication: August 17, 2012
Imprint: Springer Language: English
Author: Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
ISBN: 9781461447023
Publisher: Springer New York
Publication: August 17, 2012
Imprint: Springer
Language: English

Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.

More books from Springer New York

Cover of the book Ingredients in Meat Products by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Handbook of Medical Neuropsychology by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Fundamental Aspects of Plasma Chemical Physics by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Reviews of Environmental Contamination and Toxicology by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Strategies for Urban Development in Leipzig, Germany by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book MIS of the Hip and the Knee by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Genetics and Genomics of Rosaceae by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book The Genetics and Development of Scoliosis by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Advances in TNF Family Research by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Digital Knowledge Maps in Education by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Brain Inspired Cognitive Systems 2008 by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Global Handbook on Noncommunicable Diseases and Health Promotion by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book The Kidney by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Colorectal Cancer Screening by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
Cover of the book Spirituality and Indian Psychology by Ulrike Gretzel, Markus Zanker, Kyung-Hyan Yoo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy