Place Marketing Trend 2014

Tendances et nouvelles pratiques du marketing territorial

Business & Finance, Marketing & Sales, Research
Cover of the book Place Marketing Trend 2014 by Joël Gayet, Corps & Âme
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Author: Joël Gayet ISBN: 9782754724128
Publisher: Corps & Âme Publication: February 11, 2014
Imprint: Corps & Âme Language: French
Author: Joël Gayet
ISBN: 9782754724128
Publisher: Corps & Âme
Publication: February 11, 2014
Imprint: Corps & Âme
Language: French

Le Place Marketing Trend, actualisé chaque année, présente pour la première fois toutes les tendances et les nouvelles pratiques du marketing territorial dans le monde.
Plus qu’un panorama de ce que font aujourd’hui les collectivités territoriales les plus performantes pour construire leur attractivité, il fait apparaitre des pratiques et des modèles innovants de marketing qui bouleversent la vision que l’on peut en avoir et la place de celui-ci dans le développement des territoires.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Le Place Marketing Trend, actualisé chaque année, présente pour la première fois toutes les tendances et les nouvelles pratiques du marketing territorial dans le monde.
Plus qu’un panorama de ce que font aujourd’hui les collectivités territoriales les plus performantes pour construire leur attractivité, il fait apparaitre des pratiques et des modèles innovants de marketing qui bouleversent la vision que l’on peut en avoir et la place de celui-ci dans le développement des territoires.

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