Planning Advertisements (RLE Advertising)

Business & Finance, Marketing & Sales, Advertising & Promotion, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Planning Advertisements (RLE Advertising) by Gilbert Russell, Taylor and Francis
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Author: Gilbert Russell ISBN: 9781136669651
Publisher: Taylor and Francis Publication: May 2, 2013
Imprint: Routledge Language: English
Author: Gilbert Russell
ISBN: 9781136669651
Publisher: Taylor and Francis
Publication: May 2, 2013
Imprint: Routledge
Language: English

The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

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The purpose of every advertisement is to sell the thing which it advertises. Looking at the full range of the planning involved in the advertising business, Planning Advertisements first considers the initial stage, where the advertisement practitioner—advertiser relationship is paramount, before looking at the planning stages needed for all types of advertising, ranging from direct mail to hoardings.

First published in 1935.

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