Policy and Marketing Strategies for Digital Media

Business & Finance, Industries & Professions, Industries, Marketing & Sales, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Policy and Marketing Strategies for Digital Media by , Taylor and Francis
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Author: ISBN: 9781317744108
Publisher: Taylor and Francis Publication: April 16, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781317744108
Publisher: Taylor and Francis
Publication: April 16, 2014
Imprint: Routledge
Language: English

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

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