Political Branding Strategies

Campaigning and Governing in Australian Politics

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Political Branding Strategies by Lorann Downer, Palgrave Macmillan UK
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Author: Lorann Downer ISBN: 9781137580290
Publisher: Palgrave Macmillan UK Publication: December 3, 2015
Imprint: Palgrave Macmillan Language: English
Author: Lorann Downer
ISBN: 9781137580290
Publisher: Palgrave Macmillan UK
Publication: December 3, 2015
Imprint: Palgrave Macmillan
Language: English

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands – Kevin07, The Real Julia and that of the party. Employing a new framework to understand and evaluate branding, the book offers lessons for practitioners, researchers and citizens in democracies everywhere.

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