Political Marketing

Principles and Applications

Business & Finance, Marketing & Sales, Nonfiction, Social & Cultural Studies, Political Science
Cover of the book Political Marketing by Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte, Taylor and Francis
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Author: Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte ISBN: 9781351136884
Publisher: Taylor and Francis Publication: May 7, 2019
Imprint: Routledge Language: English
Author: Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld, André Turcotte
ISBN: 9781351136884
Publisher: Taylor and Francis
Publication: May 7, 2019
Imprint: Routledge
Language: English

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.

New Features and benefits of the third edition:

  • Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit;
  • A new employability section on political marketing in the workplace;
  • Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments.

Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future.

New Features and benefits of the third edition:

Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics.

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