Political Marketing and Management in Ghana

A New Architecture

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Political Marketing and Management in Ghana by , Springer International Publishing
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Author: ISBN: 9783319573731
Publisher: Springer International Publishing Publication: August 9, 2017
Imprint: Palgrave Macmillan Language: English
Author:
ISBN: 9783319573731
Publisher: Springer International Publishing
Publication: August 9, 2017
Imprint: Palgrave Macmillan
Language: English

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes beyond political electioneering and campaigning and considers business theories such as market research, segmentation, social media, brand architecture, and human resources. With contributions from a range of skilled experts, Political Marketing and Management in Ghana emphasises and provides insights on the symbols-oriented approach of political campaigning in Africa, and distinguishes this from the technology-driven process of the west. Offering a total understanding of African politics and its supply and demand interactivity between key actors, this book is of great use to academics interested in political science, communications, marketing, and business and management.

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