Popular High Culture in Italian Media, 1950–1970

Mona Lisa Covergirl

Nonfiction, History, Italy, European General
Cover of the book Popular High Culture in Italian Media, 1950–1970 by Emma Barron, Springer International Publishing
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Author: Emma Barron ISBN: 9783319909639
Publisher: Springer International Publishing Publication: August 20, 2018
Imprint: Palgrave Macmillan Language: English
Author: Emma Barron
ISBN: 9783319909639
Publisher: Springer International Publishing
Publication: August 20, 2018
Imprint: Palgrave Macmillan
Language: English

When Mona Lisa smiled enigmatically from the cover of the Italian magazine *Epoca *in 1957, she gazed out at more than three million readers. As Emma Barron argues, her appearance on the cover is emblematic of the distinctive ways that high culture was integrated into Italy’s mass culture boom in the 1950s and 1960s, a period when popular appropriations of literature, fine art and music became a part of the rapidly changing modern Italian identity. Popular magazines ran weekly illustrated adaptations of literary classics. Television brought opera from the opera house into the homes of millions. Readers wrote to intellectuals and artists such as Alberto Moravia, Thomas Mann and Salvatore Quasimodo by the thousands with questions about literature and self-education. Drawing upon new archival material on the demographics of television audiences and magazine readers, this book is an engaging account of how the Italian people took possession of high culture and transformed the modern Italian identity.

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When Mona Lisa smiled enigmatically from the cover of the Italian magazine *Epoca *in 1957, she gazed out at more than three million readers. As Emma Barron argues, her appearance on the cover is emblematic of the distinctive ways that high culture was integrated into Italy’s mass culture boom in the 1950s and 1960s, a period when popular appropriations of literature, fine art and music became a part of the rapidly changing modern Italian identity. Popular magazines ran weekly illustrated adaptations of literary classics. Television brought opera from the opera house into the homes of millions. Readers wrote to intellectuals and artists such as Alberto Moravia, Thomas Mann and Salvatore Quasimodo by the thousands with questions about literature and self-education. Drawing upon new archival material on the demographics of television audiences and magazine readers, this book is an engaging account of how the Italian people took possession of high culture and transformed the modern Italian identity.

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