PowerPoint, Communication, and the Knowledge Society

Nonfiction, Health & Well Being, Psychology, Social Psychology, Computers, General Computing, Reference & Language, Reference
Cover of the book PowerPoint, Communication, and the Knowledge Society by Hubert Knoblauch, Cambridge University Press
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Author: Hubert Knoblauch ISBN: 9781139853453
Publisher: Cambridge University Press Publication: November 26, 2012
Imprint: Cambridge University Press Language: English
Author: Hubert Knoblauch
ISBN: 9781139853453
Publisher: Cambridge University Press
Publication: November 26, 2012
Imprint: Cambridge University Press
Language: English

PowerPoint has become an integral part of academic and professional life across the globe. In this book, Hubert Knoblauch offers the first complete analysis of the PowerPoint presentation as a form of communication. Knoblauch charts the diffusion of PowerPoint and explores its significance as a ubiquitous and influential element of contemporary communication culture. His analysis considers the social and intellectual implications of the genre, focusing on the dynamic relationships between the aural, visual and physical dimensions of PowerPoint presentations, as well as the diverse institutional contexts in which these presentations take place. Ultimately, Knoblauch argues that the parameters of the PowerPoint genre frames the ways in which information is presented, validated and absorbed, with ambiguous consequences for the acquisition and transmission of knowledge. This original and timely book is relevant to scholars of communications, sociology and education.

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PowerPoint has become an integral part of academic and professional life across the globe. In this book, Hubert Knoblauch offers the first complete analysis of the PowerPoint presentation as a form of communication. Knoblauch charts the diffusion of PowerPoint and explores its significance as a ubiquitous and influential element of contemporary communication culture. His analysis considers the social and intellectual implications of the genre, focusing on the dynamic relationships between the aural, visual and physical dimensions of PowerPoint presentations, as well as the diverse institutional contexts in which these presentations take place. Ultimately, Knoblauch argues that the parameters of the PowerPoint genre frames the ways in which information is presented, validated and absorbed, with ambiguous consequences for the acquisition and transmission of knowledge. This original and timely book is relevant to scholars of communications, sociology and education.

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