PR

Fifty Years in the Field

Business & Finance, Biography & Memoir
Cover of the book PR by Jack Donoghue, Dundurn
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Author: Jack Donoghue ISBN: 9781459714434
Publisher: Dundurn Publication: January 8, 1993
Imprint: Dundurn Language: English
Author: Jack Donoghue
ISBN: 9781459714434
Publisher: Dundurn
Publication: January 8, 1993
Imprint: Dundurn
Language: English

In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations — in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes the PR problems presented by the Alberta nurses' strike of 1977 and the fiasco of Information Canada. Jack Donoghue's memoirs provide a different and instructive view on significant events in Canada's history.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations — in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes the PR problems presented by the Alberta nurses' strike of 1977 and the fiasco of Information Canada. Jack Donoghue's memoirs provide a different and instructive view on significant events in Canada's history.

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