PR Basics in a Connected World
Nonfiction, Reference & Language, Language Arts, Writing & Publishing, Writing Skills, Business & Finance, Career Planning & Job Hunting, Careers, Reference
| Author: | Ann M Streetman | ISBN: | 9781465935007 |
| Publisher: | Ann M Streetman | Publication: | September 28, 2011 |
| Imprint: | Smashwords Edition | Language: | English |
| Author: | Ann M Streetman |
| ISBN: | 9781465935007 |
| Publisher: | Ann M Streetman |
| Publication: | September 28, 2011 |
| Imprint: | Smashwords Edition |
| Language: | English |
This book is for you if one of these scenarios fits: (1) you just inherited the PR function on top of your other responsibilities; (2) you are headed back into the PR job market after several years; (3) you want to acquire some PR savvy for a prospective new job; (4) you have a communications degree, but never have worked in PR; or (5) you are new to PR and want a few tips from a veteran.
It is a practical handbook that includes strategies for achieving good writing in a fast-paced environment, holding successful news conferences, using new media platforms, and preparing for on-camera interviews. The book also includes the bedrock basics of writing news releases for people who have never done it and people who just need to refresh their skills.
This book is for you if one of these scenarios fits: (1) you just inherited the PR function on top of your other responsibilities; (2) you are headed back into the PR job market after several years; (3) you want to acquire some PR savvy for a prospective new job; (4) you have a communications degree, but never have worked in PR; or (5) you are new to PR and want a few tips from a veteran.
It is a practical handbook that includes strategies for achieving good writing in a fast-paced environment, holding successful news conferences, using new media platforms, and preparing for on-camera interviews. The book also includes the bedrock basics of writing news releases for people who have never done it and people who just need to refresh their skills.
