Practical Ethnography

A Guide to Doing Ethnography in the Private Sector

Nonfiction, Social & Cultural Studies, Social Science, Anthropology
Cover of the book Practical Ethnography by Sam Ladner, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sam Ladner ISBN: 9781315422237
Publisher: Taylor and Francis Publication: August 25, 2016
Imprint: Routledge Language: English
Author: Sam Ladner
ISBN: 9781315422237
Publisher: Taylor and Francis
Publication: August 25, 2016
Imprint: Routledge
Language: English

Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Ethnography is an increasingly important research method in the private sector, yet ethnographic literature continues to focus on an academic audience. Sam Ladner fills the gap by advancing rigorous ethnographic practice that is tailored to corporate settings where colleagues are not steeped in social theory, research time lines may be days rather than months or years, and research sponsors expect actionable outcomes and recommendations. Ladner provides step-by-step guidance at every turn--covering core methods, research design, using the latest mobile and digital technologies, project and client management, ethics, reporting, and translating your findings into business strategies. This book is the perfect resource for private-sector researchers, designers, and managers seeking robust ethnographic tools or academic researchers hoping to conduct research in corporate settings. More information on the book is available at http://www.practicalethnography.com/.

More books from Taylor and Francis

Cover of the book 50 Ways to Improve Student Behavior by Sam Ladner
Cover of the book AIDS and Intravenous Drug Use by Sam Ladner
Cover of the book Treating Compassion Fatigue by Sam Ladner
Cover of the book Globalization and Religious Nationalism in India by Sam Ladner
Cover of the book Shakespeares Dramatic Chall V by Sam Ladner
Cover of the book Before Birth by Sam Ladner
Cover of the book Languages and Cultures of Eastern Christianity: Greek by Sam Ladner
Cover of the book The Politics of Memory in Sinophone Cinemas and Image Culture by Sam Ladner
Cover of the book The Changing Racial Regime by Sam Ladner
Cover of the book The Ties That Bind (Routledge Revivals) by Sam Ladner
Cover of the book Doing Creative Writing by Sam Ladner
Cover of the book Greening Industries by Sam Ladner
Cover of the book Learning to Rival by Sam Ladner
Cover of the book Reflections on Self Psychology (Psychology Revivals) by Sam Ladner
Cover of the book Plot by Sam Ladner
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy