Praeger Handbook of Political Campaigning in the United States [2 volumes]

Nonfiction, Social & Cultural Studies, Political Science, Government, Political Parties, Elections

• ISBN: 9781440831638
• Publisher: ABC-CLIO
• Publication: February 22, 2016
• Imprint: Praeger
• Language: English

This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office.

• Covers a wide variety of topics related to American political campaigns

• Investigates political campaigns and theories of campaigning from multiple perspectives

• Discusses strategic use of messaging language and message forms, including debates, television ads, and social media

• Features case studies to facilitate understanding

• Includes maps, tables, and figures to illustrate key points