Presentation Magic

Achieving outstanding business presentations using the rules of magic

Business & Finance, Business Reference, Business Communication
Cover of the book Presentation Magic by Nick Fitzherbert, Marshall Cavendish International
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Author: Nick Fitzherbert ISBN: 9789814351799
Publisher: Marshall Cavendish International Publication: August 1, 2011
Imprint: Marshall Cavendish Edition Language: English
Author: Nick Fitzherbert
ISBN: 9789814351799
Publisher: Marshall Cavendish International
Publication: August 1, 2011
Imprint: Marshall Cavendish Edition
Language: English
Rule 1 of magic is: “The framework for any communication is determined by the expectations and associations you trigger”. Rule 4 is: “The brain filters out most of the information it receives”. The greatest magicians in the world and their acts stick religiously to 20 rules which have nothing to do with how magic works, but instead why it works. Presentation Magic! takes the psychological principles used by the world’s best magicians and applies them to business communication. The three classic stages essential to effective communication are: Construction, Preparation, and Delivery. In each case, communication expert and magician Nick Fitzherbert shows you how to apply techniques for directing attention, persuading and convincing drawn from the Rules of Magic. In doing so, you build in an extra edge in your presentation, which will ensure attention and impact.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Rule 1 of magic is: “The framework for any communication is determined by the expectations and associations you trigger”. Rule 4 is: “The brain filters out most of the information it receives”. The greatest magicians in the world and their acts stick religiously to 20 rules which have nothing to do with how magic works, but instead why it works. Presentation Magic! takes the psychological principles used by the world’s best magicians and applies them to business communication. The three classic stages essential to effective communication are: Construction, Preparation, and Delivery. In each case, communication expert and magician Nick Fitzherbert shows you how to apply techniques for directing attention, persuading and convincing drawn from the Rules of Magic. In doing so, you build in an extra edge in your presentation, which will ensure attention and impact.

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