Presumptive Design

Design Provocations for Innovation

Nonfiction, Computers, Application Software, Computer Graphics, General Computing
Cover of the book Presumptive Design by Leo Frishberg, Charles Lambdin, Elsevier Science
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Leo Frishberg, Charles Lambdin ISBN: 9780128030875
Publisher: Elsevier Science Publication: September 10, 2015
Imprint: Morgan Kaufmann Language: English
Author: Leo Frishberg, Charles Lambdin
ISBN: 9780128030875
Publisher: Elsevier Science
Publication: September 10, 2015
Imprint: Morgan Kaufmann
Language: English

Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people “inventing” the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users’ problem space, informing your business strategy, your project’s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to’s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.

  • Provides actionable approaches to inform strategy and problem definition through design thinking
  • Offers a design-based research method to complement existing market, ethnographic and customer research methods
  • Demonstrates a powerful technique for identifying disruptive innovation early in the innovation pipeline by putting customers first
  • Presents each concept with case studies and exploration of risk factors involved including warnings for situations in which the technique can be misapplied
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people “inventing” the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences’ key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users’ problem space, informing your business strategy, your project’s early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to’s, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.

More books from Elsevier Science

Cover of the book DNA and Chromatin Damage Caused by Radiation by Leo Frishberg, Charles Lambdin
Cover of the book Neurobiology of the Placebo Effect, Part I by Leo Frishberg, Charles Lambdin
Cover of the book Progress in Nucleic Acid Research and Molecular Biology by Leo Frishberg, Charles Lambdin
Cover of the book Peptides by Leo Frishberg, Charles Lambdin
Cover of the book Bacterial Metabolism by Leo Frishberg, Charles Lambdin
Cover of the book Annual Reports in Computational Chemistry by Leo Frishberg, Charles Lambdin
Cover of the book Security for Business Professionals by Leo Frishberg, Charles Lambdin
Cover of the book Engineering Principles for Electrical Technicians by Leo Frishberg, Charles Lambdin
Cover of the book Job Reconnaissance by Leo Frishberg, Charles Lambdin
Cover of the book Digital Communications by Leo Frishberg, Charles Lambdin
Cover of the book Properties and Performance of Natural-Fibre Composites by Leo Frishberg, Charles Lambdin
Cover of the book Isotope Geochemistry by Leo Frishberg, Charles Lambdin
Cover of the book History of Physiology by Leo Frishberg, Charles Lambdin
Cover of the book Developing the Global Bioeconomy by Leo Frishberg, Charles Lambdin
Cover of the book Managing Allergens in Food by Leo Frishberg, Charles Lambdin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy