Principles and Methods of Social Research

Nonfiction, Social & Cultural Studies, Social Science, Methodology, Health & Well Being, Psychology, Research
Cover of the book Principles and Methods of Social Research by William D. Crano, Marilynn B. Brewer, Andrew Lac, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: William D. Crano, Marilynn B. Brewer, Andrew Lac ISBN: 9781317666066
Publisher: Taylor and Francis Publication: September 9, 2014
Imprint: Routledge Language: English
Author: William D. Crano, Marilynn B. Brewer, Andrew Lac
ISBN: 9781317666066
Publisher: Taylor and Francis
Publication: September 9, 2014
Imprint: Routledge
Language: English

Used to train generations of social scientists, this thoroughly updated classic text covers the latest research techniques and designs. Applauded for its comprehensive coverage, the breadth and depth of content is unparalleled. Through a multi-methodology approach, the text guides readers toward the design and conduct of social research from the ground up. Explained with applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are intended to be relevant to contemporary researchers.
 
The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory chapters covering topics such as validity and reliability furnish readers with a firm understanding of foundational concepts. Chapters dedicated to sampling, interviewing, questionnaire design, stimulus scaling, observational methods, content analysis, implicit measures, dyadic and group methods, and meta-analysis provide coverage of these essential methodologies. The book is noted for its:
-Emphasis on understanding the principles that govern the use of a method to facilitate the researcher’s choice of the best technique for a given situation.
- Use of the laboratory experiment as a touchstone to describe and evaluate field experiments, correlational designs, quasi experiments, evaluation studies, and survey designs.
-Coverage of the ethics of social research including the power a researcher wields and tips on how to use it responsibly.

The new edition features:
-A new co-author, Andrew Lac, instrumental in fine tuning the book’s accessible approach and highlighting the most recent developments at the intersection of design and statistics.
-More learning tools including more explanation of the basic concepts, more research examples, tables, and figures, and the addition of bold faced terms, chapter conclusions, discussion questions, and a glossary.
-Extensive revision of chapter (3) on measurement reliability theory that examines test theory, latent factors, factor analysis, and item response theory.
-Expanded coverage of cutting-edge methodologies including mediation and moderation, reliability and validity, missing data, and more physiological approaches such as neuroimaging and fMRIs. 
-A new web based resource package that features Power Points and discussion and exam questions for each chapter and for students chapter outlines and summaries, key terms, and suggested readings.

Intended as a text for graduate or advanced undergraduate courses in research methods (design) in psychology, communication, sociology, education, public health, and marketing, an introductory undergraduate course on research methods is recommended.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Used to train generations of social scientists, this thoroughly updated classic text covers the latest research techniques and designs. Applauded for its comprehensive coverage, the breadth and depth of content is unparalleled. Through a multi-methodology approach, the text guides readers toward the design and conduct of social research from the ground up. Explained with applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are intended to be relevant to contemporary researchers.
 
The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory chapters covering topics such as validity and reliability furnish readers with a firm understanding of foundational concepts. Chapters dedicated to sampling, interviewing, questionnaire design, stimulus scaling, observational methods, content analysis, implicit measures, dyadic and group methods, and meta-analysis provide coverage of these essential methodologies. The book is noted for its:
-Emphasis on understanding the principles that govern the use of a method to facilitate the researcher’s choice of the best technique for a given situation.
- Use of the laboratory experiment as a touchstone to describe and evaluate field experiments, correlational designs, quasi experiments, evaluation studies, and survey designs.
-Coverage of the ethics of social research including the power a researcher wields and tips on how to use it responsibly.

The new edition features:
-A new co-author, Andrew Lac, instrumental in fine tuning the book’s accessible approach and highlighting the most recent developments at the intersection of design and statistics.
-More learning tools including more explanation of the basic concepts, more research examples, tables, and figures, and the addition of bold faced terms, chapter conclusions, discussion questions, and a glossary.
-Extensive revision of chapter (3) on measurement reliability theory that examines test theory, latent factors, factor analysis, and item response theory.
-Expanded coverage of cutting-edge methodologies including mediation and moderation, reliability and validity, missing data, and more physiological approaches such as neuroimaging and fMRIs. 
-A new web based resource package that features Power Points and discussion and exam questions for each chapter and for students chapter outlines and summaries, key terms, and suggested readings.

Intended as a text for graduate or advanced undergraduate courses in research methods (design) in psychology, communication, sociology, education, public health, and marketing, an introductory undergraduate course on research methods is recommended.

More books from Taylor and Francis

Cover of the book Social Movements 1768-2012 by William D. Crano, Marilynn B. Brewer, Andrew Lac
Cover of the book Messiaen Perspectives 2: Techniques, Influence and Reception by William D. Crano, Marilynn B. Brewer, Andrew Lac
Cover of the book The Routledge Companion to Media Technology and Obsolescence by William D. Crano, Marilynn B. Brewer, Andrew Lac
Cover of the book Neoplatonism by William D. Crano, Marilynn B. Brewer, Andrew Lac
Cover of the book The Social Value of Drug Addicts by William D. Crano, Marilynn B. Brewer, Andrew Lac
Cover of the book Philosophy in the Sixteenth and Seventeenth Centuries by William D. Crano, Marilynn B. Brewer, Andrew Lac
Cover of the book Tracing Topographies: Revisiting the Concentration Camps Seventy Years after the Liberation of Auschwitz by William D. Crano, Marilynn B. Brewer, Andrew Lac
Cover of the book The Digital Child by William D. Crano, Marilynn B. Brewer, Andrew Lac
Cover of the book Modern Selves by William D. Crano, Marilynn B. Brewer, Andrew Lac
Cover of the book Regulatory Reforms in Italy: A Case Study in Europeanisation by William D. Crano, Marilynn B. Brewer, Andrew Lac
Cover of the book Reconstructing the Lifelong Learner by William D. Crano, Marilynn B. Brewer, Andrew Lac
Cover of the book Mathematics and Teaching by William D. Crano, Marilynn B. Brewer, Andrew Lac
Cover of the book Language, Ideology and Identity in Serial Killer Narratives by William D. Crano, Marilynn B. Brewer, Andrew Lac
Cover of the book Television Histories in Asia by William D. Crano, Marilynn B. Brewer, Andrew Lac
Cover of the book Religion and the Cure of Souls In Jung's Psychology by William D. Crano, Marilynn B. Brewer, Andrew Lac
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy