Principles of Pharmaceutical Marketing

Nonfiction, Health & Well Being, Medical, Specialties, Pharmacy, Business & Finance
Cover of the book Principles of Pharmaceutical Marketing by Mickey C. Smith Ph.D., Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mickey C. Smith Ph.D. ISBN: 9781317940708
Publisher: Taylor and Francis Publication: July 10, 2014
Imprint: Routledge Language: English
Author: Mickey C. Smith Ph.D.
ISBN: 9781317940708
Publisher: Taylor and Francis
Publication: July 10, 2014
Imprint: Routledge
Language: English

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.

More books from Taylor and Francis

Cover of the book Super Soldiers by Mickey C. Smith Ph.D.
Cover of the book Sustainability Assessment by Mickey C. Smith Ph.D.
Cover of the book New Critical Writings in Political Sociology by Mickey C. Smith Ph.D.
Cover of the book Representations of the Orient in Western Music by Mickey C. Smith Ph.D.
Cover of the book Researching China in Southeast Asia by Mickey C. Smith Ph.D.
Cover of the book Multicultural Counseling and Psychotherapy by Mickey C. Smith Ph.D.
Cover of the book Reintegrating Jihadist Extremist Detainees by Mickey C. Smith Ph.D.
Cover of the book Improving Learning How to Learn by Mickey C. Smith Ph.D.
Cover of the book Education and Social Change in Korea by Mickey C. Smith Ph.D.
Cover of the book Rethinking Global Urbanism by Mickey C. Smith Ph.D.
Cover of the book Coaching in Islamic Culture by Mickey C. Smith Ph.D.
Cover of the book Theological Philosophy by Mickey C. Smith Ph.D.
Cover of the book Secularism in the Postcolonial Indian Novel by Mickey C. Smith Ph.D.
Cover of the book Occult Philos Elizabethan Age by Mickey C. Smith Ph.D.
Cover of the book Experimental Psycholinguistics (PLE: Psycholinguistics) by Mickey C. Smith Ph.D.
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy