Principles of Pricing

An Analytical Approach

Business & Finance, Finance & Investing, Finance, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Principles of Pricing by Rakesh V. Vohra, Lakshman Krishnamurthi, Cambridge University Press
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Author: Rakesh V. Vohra, Lakshman Krishnamurthi ISBN: 9781107714243
Publisher: Cambridge University Press Publication: March 5, 2012
Imprint: Cambridge University Press Language: English
Author: Rakesh V. Vohra, Lakshman Krishnamurthi
ISBN: 9781107714243
Publisher: Cambridge University Press
Publication: March 5, 2012
Imprint: Cambridge University Press
Language: English

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.

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