Private Label Strategy

How to Meet the Store Brand Challenge

Business & Finance, Marketing & Sales
Cover of the book Private Label Strategy by Nirmalya Kumar, Jan-benedict E. m. Steenkamp, Harvard Business Review Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Nirmalya Kumar, Jan-benedict E. m. Steenkamp ISBN: 9781633690608
Publisher: Harvard Business Review Press Publication: February 13, 2007
Imprint: Harvard Business Review Press Language: English
Author: Nirmalya Kumar, Jan-benedict E. m. Steenkamp
ISBN: 9781633690608
Publisher: Harvard Business Review Press
Publication: February 13, 2007
Imprint: Harvard Business Review Press
Language: English

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Label Strategy enables managers to navigate profitably in this radically altered landscape.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have transformed private labels into brands. Consequently, manufacturers such as Johnson & Johnson, Nestle, and Procter & Gamble now compete with their largest customers: major retail chains like Carrefour, CVS, Tesco, and Wal-Mart. The growth in private labels has huge implications for managers on both sides. Yet, brand manufacturers still cling to their outdated assumptions about private labels. In Private Label Strategy: How to Meet the Store Brand Challenge, Nirmalya Kumar and Jan-Benedict E.M. Steenkamp describe the new strategies for private labels that retailers are using, and challenge brand manufacturers to develop an effective response. Most important, they lay out actionable strategies for competing against - or collaborating with - private label purveyors. Packed with detailed international case studies, valuable visuals, and hands-on tools, Private Label Strategy enables managers to navigate profitably in this radically altered landscape.

More books from Harvard Business Review Press

Cover of the book The Corporate Lattice by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Cover of the book HBR Guides to Emotional Intelligence at Work Collection (5 Books) (HBR Guide Series) by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Cover of the book HBR's 10 Must Reads for CEOs (with bonus article "Your Strategy Needs a Strategy" by Martin Reeves, Claire Love, and Philipp Tillmanns) by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Cover of the book Your Next Move by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Cover of the book Leading Virtual Teams (HBR 20-Minute Manager Series) by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Cover of the book HBR's 10 Must Reads on Mental Toughness (with bonus interview "Post-Traumatic Growth and Building Resilience" with Martin Seligman) (HBR's 10 Must Reads) by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Cover of the book Authentic Leadership (HBR Emotional Intelligence Series) by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Cover of the book The Clayton M. Christensen Reader by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Cover of the book Strategy That Works by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Cover of the book The Adventures of an IT Leader, Updated Edition with a New Preface by the Authors by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Cover of the book The HR Value Proposition by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Cover of the book HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann) by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Cover of the book HBR's 10 Must Reads Collection (12 Books) by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Cover of the book Becoming a Resonant Leader by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
Cover of the book Standing on the Sun by Nirmalya Kumar, Jan-benedict E. m. Steenkamp
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy