Proactive Companies

How to Anticipate Market Changes

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Proactive Companies by L. Araújo, R. Gava, Palgrave Macmillan UK
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Author: L. Araújo, R. Gava ISBN: 9780230363014
Publisher: Palgrave Macmillan UK Publication: February 14, 2012
Imprint: Palgrave Macmillan Language: English
Author: L. Araújo, R. Gava
ISBN: 9780230363014
Publisher: Palgrave Macmillan UK
Publication: February 14, 2012
Imprint: Palgrave Macmillan
Language: English

Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.

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