Product Information Management

Theory and Practice

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Product Information Management by Jorij Abraham, Springer International Publishing
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Author: Jorij Abraham ISBN: 9783319048857
Publisher: Springer International Publishing Publication: May 5, 2014
Imprint: Springer Language: English
Author: Jorij Abraham
ISBN: 9783319048857
Publisher: Springer International Publishing
Publication: May 5, 2014
Imprint: Springer
Language: English

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

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