Product Innovation in the Global Fashion Industry
Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
| Author: | ISBN: | 9781137523495 | |
| Publisher: | Palgrave Macmillan US | Publication: | November 27, 2017 |
| Imprint: | Palgrave Pivot | Language: | English |
| Author: | |
| ISBN: | 9781137523495 |
| Publisher: | Palgrave Macmillan US |
| Publication: | November 27, 2017 |
| Imprint: | Palgrave Pivot |
| Language: | English |
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired.
