Product Launch

Practical Guide to Launching Medical Device Products

Nonfiction, Health & Well Being, Medical, Medical Science, Biotechnology, Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Product Launch by Nikolas F. Kerr, Tony Recupero, Kerr Consulting Group LLC
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Author: Nikolas F. Kerr, Tony Recupero ISBN: 9780990908128
Publisher: Kerr Consulting Group LLC Publication: January 29, 2015
Imprint: Kerr Consulting Group LLC Language: English
Author: Nikolas F. Kerr, Tony Recupero
ISBN: 9780990908128
Publisher: Kerr Consulting Group LLC
Publication: January 29, 2015
Imprint: Kerr Consulting Group LLC
Language: English

If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.

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