Product Marketing for Technology Companies

Business & Finance, Management & Leadership, Management, Marketing & Sales
Cover of the book Product Marketing for Technology Companies by Mark Butje, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mark Butje ISBN: 9781136371752
Publisher: Taylor and Francis Publication: June 25, 2012
Imprint: Routledge Language: English
Author: Mark Butje
ISBN: 9781136371752
Publisher: Taylor and Francis
Publication: June 25, 2012
Imprint: Routledge
Language: English

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:

* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others

thereby demonstrating how to act as a bridge between sales, development and finance.

Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:

* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others

thereby demonstrating how to act as a bridge between sales, development and finance.

Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.

More books from Taylor and Francis

Cover of the book Japans Struggle With Internation by Mark Butje
Cover of the book Communication and Emotion by Mark Butje
Cover of the book Transnational Faiths by Mark Butje
Cover of the book Volume 10, Tome I: Kierkegaard's Influence on Theology by Mark Butje
Cover of the book Education Research On Trial by Mark Butje
Cover of the book America, War and Power by Mark Butje
Cover of the book Nations in Transit - 2001-2002 by Mark Butje
Cover of the book A City's Architecture by Mark Butje
Cover of the book Urban France by Mark Butje
Cover of the book Defence Management in Uncertain Times by Mark Butje
Cover of the book Border Dialogues (Routledge Revivals) by Mark Butje
Cover of the book Reclaiming Childhood by Mark Butje
Cover of the book Promoting Sustainable Behaviour by Mark Butje
Cover of the book Anxiety Management by Mark Butje
Cover of the book Elites and Classes in the Transformation of State Socialism by Mark Butje
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy