Product Planning Essentials

Nonfiction, Social & Cultural Studies, Political Science, Politics, Regional Planning, Business & Finance
Cover of the book Product Planning Essentials by Kenneth B. Kahn, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kenneth B. Kahn ISBN: 9781317462071
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Kenneth B. Kahn
ISBN: 9781317462071
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.

Changes to the Second Edition

• Addition of two chapters on design and legal considerations.

• Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.

• Simplified technical discussions of planning techniques for improved comprehension.

• Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.

Changes to the Second Edition

• Addition of two chapters on design and legal considerations.

• Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.

• Simplified technical discussions of planning techniques for improved comprehension.

• Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

More books from Taylor and Francis

Cover of the book Philosophy and Psychiatry by Kenneth B. Kahn
Cover of the book Identity and Integration by Kenneth B. Kahn
Cover of the book The Invisible Woman by Kenneth B. Kahn
Cover of the book Political Loyalty and the Nation-State by Kenneth B. Kahn
Cover of the book What is this thing called Philosophy? by Kenneth B. Kahn
Cover of the book Attic Oratory and Performance by Kenneth B. Kahn
Cover of the book Torture and Peacebuilding in Indonesia by Kenneth B. Kahn
Cover of the book Navigating the Transnational in Modern American Literature and Culture by Kenneth B. Kahn
Cover of the book Sex, Reproduction and Darwinism by Kenneth B. Kahn
Cover of the book Transatlantic Literary Exchanges, 1790-1870 by Kenneth B. Kahn
Cover of the book School Leader's Guide to Root Cause Analysis by Kenneth B. Kahn
Cover of the book The Politics of Envy by Kenneth B. Kahn
Cover of the book Reproductive Geographies by Kenneth B. Kahn
Cover of the book Education and Policy in England in the Twentieth Century by Kenneth B. Kahn
Cover of the book Understanding and Treating Sex and Pornography Addiction by Kenneth B. Kahn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy