Product Strategy for High Technology Companies
Business & Finance, Personal Finance, Investing, Finance & Investing
| Author: | Michael E. McGrath | ISBN: | 9780071610346 |
| Publisher: | McGraw-Hill Education | Publication: | November 2, 2000 |
| Imprint: | McGraw-Hill Education | Language: | English |
| Author: | Michael E. McGrath |
| ISBN: | 9780071610346 |
| Publisher: | McGraw-Hill Education |
| Publication: | November 2, 2000 |
| Imprint: | McGraw-Hill Education |
| Language: | English |
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
