Product Variety in Automotive Industry
Understanding Niche Markets in America
Business & Finance, Management & Leadership, Industrial Management, Production & Operations Management
| Author: | Marco Guerzoni | ISBN: | 9783319019079 |
| Publisher: | Springer International Publishing | Publication: | October 2, 2013 |
| Imprint: | Springer | Language: | English |
| Author: | Marco Guerzoni |
| ISBN: | 9783319019079 |
| Publisher: | Springer International Publishing |
| Publication: | October 2, 2013 |
| Imprint: | Springer |
| Language: | English |
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.
