Professionalizing Public Relations

History, Gender and Education

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Professionalizing Public Relations by Kate Fitch, Palgrave Macmillan UK
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Author: Kate Fitch ISBN: 9781137573094
Publisher: Palgrave Macmillan UK Publication: July 29, 2016
Imprint: Palgrave Macmillan Language: English
Author: Kate Fitch
ISBN: 9781137573094
Publisher: Palgrave Macmillan UK
Publication: July 29, 2016
Imprint: Palgrave Macmillan
Language: English

This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry’s professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women’s early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry. 

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This groundbreaking study offers new insights into public relations history with a focus on the changing relationship between women and public relations, the institutionalization of public relations education, and the significance of globalization in Australia in the second half of the twentieth century. Drawing on archival and interview research, it reveals how the industry’s professionalization led to the development of an occupational identity along national and gendered lines. It also challenges common misconceptions around the origins of public relations and women’s early contributions and careers. Adopting a critical approach, Professionalizing public relations avoids corporatist perspectives on the historical development of public relations by focusing on the processes of professionalization and their significance for gender and education, and by situating this study in a broader global context. The findings reveal dynamic and contested conceptualizations of public relations knowledge and expertise, and the significance of historical processes for contemporary understandings of the industry. 

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