Programming for TV, Radio & The Internet

Strategy, Development & Evaluation

Nonfiction, Entertainment, Performing Arts, Film
Cover of the book Programming for TV, Radio & The Internet by Lynne Gross, Brian Gross, Philippe Perebinossoff, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Lynne Gross, Brian Gross, Philippe Perebinossoff ISBN: 9781136068850
Publisher: Taylor and Francis Publication: November 12, 2012
Imprint: Routledge Language: English
Author: Lynne Gross, Brian Gross, Philippe Perebinossoff
ISBN: 9781136068850
Publisher: Taylor and Francis
Publication: November 12, 2012
Imprint: Routledge
Language: English

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!

More books from Taylor and Francis

Cover of the book Interactive Marketing by Lynne Gross, Brian Gross, Philippe Perebinossoff
Cover of the book Energy: The Basics by Lynne Gross, Brian Gross, Philippe Perebinossoff
Cover of the book Literacy and Multimodality Across Global Sites by Lynne Gross, Brian Gross, Philippe Perebinossoff
Cover of the book War, Peace and International Relations by Lynne Gross, Brian Gross, Philippe Perebinossoff
Cover of the book The Yemen Arab Republic by Lynne Gross, Brian Gross, Philippe Perebinossoff
Cover of the book The Europeanisation of Parliamentary Democracy by Lynne Gross, Brian Gross, Philippe Perebinossoff
Cover of the book Informed Cities by Lynne Gross, Brian Gross, Philippe Perebinossoff
Cover of the book To the Cloud by Lynne Gross, Brian Gross, Philippe Perebinossoff
Cover of the book The Inter-War Crisis by Lynne Gross, Brian Gross, Philippe Perebinossoff
Cover of the book Asian Perspectives on Digital Culture by Lynne Gross, Brian Gross, Philippe Perebinossoff
Cover of the book A World View of Criminal Justice by Lynne Gross, Brian Gross, Philippe Perebinossoff
Cover of the book Christians and Public Life in Colonial South India, 1863-1937 by Lynne Gross, Brian Gross, Philippe Perebinossoff
Cover of the book Therapy or Coercion by Lynne Gross, Brian Gross, Philippe Perebinossoff
Cover of the book Television Histories in Asia by Lynne Gross, Brian Gross, Philippe Perebinossoff
Cover of the book The State of Democracy in Central and Eastern Europe by Lynne Gross, Brian Gross, Philippe Perebinossoff
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy