Promotional Strategies and New Service Opportunities in Emerging Economies

Business & Finance, Marketing & Sales, Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Promotional Strategies and New Service Opportunities in Emerging Economies by , IGI Global
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781522522089
Publisher: IGI Global Publication: January 10, 2017
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781522522089
Publisher: IGI Global
Publication: January 10, 2017
Imprint: Business Science Reference
Language: English

Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Continuous improvements in emerging economies have created more opportunities for industrialization and rapid growth. This not only leads to higher standards in accounting and security regulations, but it increases the overall marketing efficiency. Promotional Strategies and New Service Opportunities in Emerging Economies is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal reference source for policy makers, academicians, practitioners, researchers, students, marketers, and government officials actively involved in the services industry.

More books from IGI Global

Cover of the book Technologies for Enhancing Pedagogy, Engagement and Empowerment in Education by
Cover of the book Educational Technology and Resources for Synchronous Learning in Higher Education by
Cover of the book Analyzing the Cultural Diversity of Consumers in the Global Marketplace by
Cover of the book Applied Technology Integration in Governmental Organizations by
Cover of the book Data Intensive Distributed Computing by
Cover of the book Handbook of Research on Artificial Intelligence Techniques and Algorithms by
Cover of the book Online Course Management by
Cover of the book Dynamic Leadership Models for Global Business by
Cover of the book Big Data Analytics in Bioinformatics and Healthcare by
Cover of the book Digital Governance and E-Government Principles Applied to Public Procurement by
Cover of the book International Exploration of Technology Equity and the Digital Divide by
Cover of the book Global Marketing Strategies for the Promotion of Luxury Goods by
Cover of the book Implementing New Business Models in For-Profit and Non-Profit Organizations by
Cover of the book Handbook of Research on Geriatric Health, Treatment, and Care by
Cover of the book Identity, Sexuality, and Relationships among Emerging Adults in the Digital Age by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy