Public Relations As Activism

Postmodern Approaches to Theory & Practice

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Public Relations As Activism by Derina R. Holtzhausen, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Derina R. Holtzhausen ISBN: 9781136740749
Publisher: Taylor and Francis Publication: June 17, 2013
Imprint: Routledge Language: English
Author: Derina R. Holtzhausen
ISBN: 9781136740749
Publisher: Taylor and Francis
Publication: June 17, 2013
Imprint: Routledge
Language: English

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina R. Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today’s changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism.

The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina R. Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today’s changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine its applicability to postmodernity. Utilizing practitioner perspectives throughout the volume, she explores the practice of public relations as a form of activism.

The volume is intended for scholars and students in public relations. It may be used as a supplemental text in advanced courses on public relations theory, PR management, organizational communication, and related areas.

More books from Taylor and Francis

Cover of the book The Psychology Of Philosophers by Derina R. Holtzhausen
Cover of the book Pre-reflective Consciousness by Derina R. Holtzhausen
Cover of the book Archaeology of Communities by Derina R. Holtzhausen
Cover of the book Living Without the Screen by Derina R. Holtzhausen
Cover of the book The Long War - Insurgency, Counterinsurgency and Collapsing States by Derina R. Holtzhausen
Cover of the book Collected Papers Volume 1 by Derina R. Holtzhausen
Cover of the book Youth Drinking Cultures by Derina R. Holtzhausen
Cover of the book Reading Popular Physics by Derina R. Holtzhausen
Cover of the book Nietzsche and the Philosophers by Derina R. Holtzhausen
Cover of the book Entanglements of Power by Derina R. Holtzhausen
Cover of the book Settings and Stray Paths by Derina R. Holtzhausen
Cover of the book Cosmopolitanism, Religion and the Public Sphere by Derina R. Holtzhausen
Cover of the book Media Diversity by Derina R. Holtzhausen
Cover of the book Peace Operations and Global Order by Derina R. Holtzhausen
Cover of the book Education in Ancient Rome by Derina R. Holtzhausen
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy