Public Relations Capitalism

Promotional Culture, Publics and Commercial Democracy

Nonfiction, Social & Cultural Studies, Social Science, Sociology, Marriage & Family, Reference & Language, Language Arts, Communication
Cover of the book Public Relations Capitalism by Anne M. Cronin, Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Anne M. Cronin ISBN: 9783319726373
Publisher: Springer International Publishing Publication: January 24, 2018
Imprint: Palgrave Macmillan Language: English
Author: Anne M. Cronin
ISBN: 9783319726373
Publisher: Springer International Publishing
Publication: January 24, 2018
Imprint: Palgrave Macmillan
Language: English

This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book argues that we are witnessing the emergence of ‘commercial democracy’ in which public relations, promotional culture and the media play a new, central role. As the conventional democratic promise of political representation loses traction with the public in many countries, commercial culture steps into this vacuum by offering mirror forms of democracy. Commercial democracy promises representation, voice and agency to the public and in doing so creates new forms of social contract. Based on empirical material, this book examines the Public Relations (PR) produced by corporations and communications produced by charities in an intensely mediatized society. It presents a novel analysis of the shifting significance of brand and reputation. It analyses the ascendancy of commercial speech, PRs’ relationship to post-truth politics, and the transformation of cultural intermediaries into ‘social brokers’. As PR and promotional culture come to inhabit the realm of the social contract and new forms of politics, ‘the public’ and the very idea of ‘publicity’ are transformed.

More books from Springer International Publishing

Cover of the book Global Versus Local Perspectives on Finance and Accounting by Anne M. Cronin
Cover of the book Local Government and Urban Governance in Europe by Anne M. Cronin
Cover of the book Unconventional Computation and Natural Computation by Anne M. Cronin
Cover of the book The Shifting Global Economic Architecture by Anne M. Cronin
Cover of the book Rhinitis and Related Upper Respiratory Conditions by Anne M. Cronin
Cover of the book Service-Oriented and Cloud Computing by Anne M. Cronin
Cover of the book Multiplatform Media in Mexico by Anne M. Cronin
Cover of the book Software Quality: The Complexity and Challenges of Software Engineering and Software Quality in the Cloud by Anne M. Cronin
Cover of the book Atlas of Esophageal Surgery by Anne M. Cronin
Cover of the book Bowel Dysfunction by Anne M. Cronin
Cover of the book Soft Solids by Anne M. Cronin
Cover of the book Wood Pellet as a Renewable Source of Energy by Anne M. Cronin
Cover of the book Robust Digital Processing of Speech Signals by Anne M. Cronin
Cover of the book Alternative Routes to Oil Structuring by Anne M. Cronin
Cover of the book Empirical Philosophy of Science by Anne M. Cronin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy