Public Relations, Cooperation, and Justice

From Evolutionary Biology to Ethics

Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Public Relations, Cooperation, and Justice by Charles Marsh, Taylor and Francis
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Author: Charles Marsh ISBN: 9781317371946
Publisher: Taylor and Francis Publication: April 21, 2017
Imprint: Routledge Language: English
Author: Charles Marsh
ISBN: 9781317371946
Publisher: Taylor and Francis
Publication: April 21, 2017
Imprint: Routledge
Language: English

Modern approaches to public relations cluster into three camps along a continuum:

  • conflict-oriented egoism, e.g. forms of contingency theory that focus almost exclusively on the wellbeing of an entity;
  • redressed egoism, e.g. subsidies to redress PR’s egoistic nature; and
  • forms of self-interested cooperation, e.g. fully functioning society theory.

 

Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.

This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Modern approaches to public relations cluster into three camps along a continuum:

 

Public Relations, Cooperation, and Justice draws upon interdisciplinary research from evolutionary biology, philosophy, and rhetoric to establish that relationships built on cooperation and justice are more productive than those built on conflict and egoistic competition. Just as important, this innovative book shuns normative, utopian appeals, offering instead only empirical, materialistic evidence for its conclusions.

This is a powerful, multidisciplinary, and well-documented analysis, including specific strategies for the enactment of PR as a quest for cooperation and justice, which aligns the discipline of public relations with basic human nature. It will be of interest to scholars and advanced students of public relations and communication ethics.

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