Public Relations for Management Success

Business & Finance, Management & Leadership, Management
Cover of the book Public Relations for Management Success by Frank Jefkins, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Frank Jefkins ISBN: 9781351333887
Publisher: Taylor and Francis Publication: April 17, 2018
Imprint: Routledge Language: English
Author: Frank Jefkins
ISBN: 9781351333887
Publisher: Taylor and Francis
Publication: April 17, 2018
Imprint: Routledge
Language: English

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.

More books from Taylor and Francis

Cover of the book The Shorter Working Week by Frank Jefkins
Cover of the book DJ Skills by Frank Jefkins
Cover of the book Politics Russia by Frank Jefkins
Cover of the book The Laws and Other Legalities of Ireland, 1689-1850 by Frank Jefkins
Cover of the book The Charrette Handbook by Frank Jefkins
Cover of the book Cognitive Processes in Animal Behavior by Frank Jefkins
Cover of the book A Scottish Ballad Book (RLE Folklore) by Frank Jefkins
Cover of the book Khedive Ismail's Army by Frank Jefkins
Cover of the book Terrorism by Frank Jefkins
Cover of the book Freedom to Learn by Frank Jefkins
Cover of the book Sexual Ethics by Frank Jefkins
Cover of the book Discourse and Democracy by Frank Jefkins
Cover of the book Alien Bodies by Frank Jefkins
Cover of the book The Politics of Knowledge in Education by Frank Jefkins
Cover of the book Hack Audio by Frank Jefkins
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy