Public Relations Metrics
Research and Evaluation
Business & Finance, Marketing & Sales, Public Relations, Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science
| Author: | ISBN: | 9781135593261 | |
| Publisher: | Taylor and Francis | Publication: | September 11, 2009 |
| Imprint: | Routledge | Language: | English |
| Author: | |
| ISBN: | 9781135593261 |
| Publisher: | Taylor and Francis |
| Publication: | September 11, 2009 |
| Imprint: | Routledge |
| Language: | English |
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.
