Public Relations Theory

Application and Understanding

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Public Relations Theory by , Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781119373148
Publisher: Wiley Publication: January 31, 2019
Imprint: Wiley-Blackwell Language: English
Author:
ISBN: 9781119373148
Publisher: Wiley
Publication: January 31, 2019
Imprint: Wiley-Blackwell
Language: English

The comprehensive guide to applied PR theory in the 21st century

Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions.

Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues.

  • Demonstrates how public relations theory is applied in real-world practice
  • Illustrates how successfully applied public relations theories lead to positive outcomes
  • Discusses the relevance of public relations with accessible and engaging language
  • Offers multiple perspectives from leading international public relations scholars
  • Includes pedagogical tools including chapter discussion questions, practical examples, tables, and suggested reading lists

Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The comprehensive guide to applied PR theory in the 21st century

Public Relations Theory explores the central principles and theoretical components of public relations and their practical applications in actual situations. This informative text helps readers to understand the concepts, approaches, and perspectives of PR theory and learn development methods, implementation strategies, management techniques, and more. Chapters written by recognized experts on each topic provide readers with knowledge on how, when, and why appropriate theories are applied. Focusing on how organizations and individuals integrate theory in a public relations framework, each chapter explains one function, explores its potential challenges and opportunities, provides an example of the function in practice, and offers discussion questions and additional reading suggestions.

Unique in structure, this text arranges chapters by function, rather than theory, allowing readers to see how multiple theories can be applied to each public relations function and how theories can be used in different professional settings. Comprehensive treatment of topics including social and emerging media, globalization, public diplomacy, corporate and investor relations, and others ensures relevant and timely coverage of contemporary PR issues.

Public Relations Theory: Application and Understanding is suitable for instructors and graduate and advanced undergraduate students in courses on public relations theory, as well as practitioners seeking further knowledge on the most current developments in the field.

More books from Wiley

Cover of the book Laptops For Seniors For Dummies by
Cover of the book The Revenue Acceleration Rules by
Cover of the book Aryl Diazonium Salts by
Cover of the book Schools for All Kinds of Minds by
Cover of the book Natural Hazard Uncertainty Assessment by
Cover of the book Get Your Business Funded by
Cover of the book Intelligent Nanomaterials by
Cover of the book The Sharp Solution by
Cover of the book Alzheimer's and Dementia For Dummies by
Cover of the book Public Sector Communication by
Cover of the book Professional ASP.NET MVC 4 by
Cover of the book Ethical and Philosophical Aspects of Nursing Children and Young People by
Cover of the book App Empire by
Cover of the book The Big Bang Theory and Philosophy by
Cover of the book Work / Life Balance For Dummies by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy