Public Service Broadcasting

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Public Service Broadcasting by David Hendy, Macmillan Education UK
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Author: David Hendy ISBN: 9781137328984
Publisher: Macmillan Education UK Publication: March 11, 2013
Imprint: Red Globe Press Language: English
Author: David Hendy
ISBN: 9781137328984
Publisher: Macmillan Education UK
Publication: March 11, 2013
Imprint: Red Globe Press
Language: English

Challenging the opinion that public service broadcasting is a thing of the past, David Hendy explains its importance in the present – and in the future. Written by a leading expert in the field, this book explores the development of public service broadcasting, outlining the key debates and issues, while situating them within wider cultural contexts.

Hendy uses media history to consider the outlook for broadcasters such as the BBC, and other networks and stations around the world. He analyzes how these institutions shape society, culture, and politics, focusing on how key ethical and cultural values - such as enlightenment, impartiality, service, choice, and trust – have been constantly reinvented to ensure that broadcasting can carry on being a public 'good' as well as a commercial product.

Clear, concise, and contemporary, Public Service Broadcasting is invaluable reading for all students of media and broadcasting, and for anyone interested in a strand of media that has had - and continues to have - an enormous social and cultural impact, not only in Britain, but across the globe.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Challenging the opinion that public service broadcasting is a thing of the past, David Hendy explains its importance in the present – and in the future. Written by a leading expert in the field, this book explores the development of public service broadcasting, outlining the key debates and issues, while situating them within wider cultural contexts.

Hendy uses media history to consider the outlook for broadcasters such as the BBC, and other networks and stations around the world. He analyzes how these institutions shape society, culture, and politics, focusing on how key ethical and cultural values - such as enlightenment, impartiality, service, choice, and trust – have been constantly reinvented to ensure that broadcasting can carry on being a public 'good' as well as a commercial product.

Clear, concise, and contemporary, Public Service Broadcasting is invaluable reading for all students of media and broadcasting, and for anyone interested in a strand of media that has had - and continues to have - an enormous social and cultural impact, not only in Britain, but across the globe.

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