Publishing for Profit

Successful Bottom-Line Management for Book Publishers

Nonfiction, Reference & Language, Language Arts, Writing & Publishing, Publishing
Cover of the book Publishing for Profit by Thomas Woll, Chicago Review Press
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Author: Thomas Woll ISBN: 9781613749760
Publisher: Chicago Review Press Publication: April 1, 2014
Imprint: Chicago Review Press Language: English
Author: Thomas Woll
ISBN: 9781613749760
Publisher: Chicago Review Press
Publication: April 1, 2014
Imprint: Chicago Review Press
Language: English

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out, veterans looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, gives fresh approaches to online marketing and sales, explains the key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L sheet that incorporates e-books is provided. More than 30 practical forms and sample contracts are also included for up-to-the-minute advice.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out, veterans looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, gives fresh approaches to online marketing and sales, explains the key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L sheet that incorporates e-books is provided. More than 30 practical forms and sample contracts are also included for up-to-the-minute advice.

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