Qualitative Media Analysis

Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
Cover of the book Qualitative Media Analysis by David L. Altheide, Dr. Christopher J. Schneider, SAGE Publications
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Author: David L. Altheide, Dr. Christopher J. Schneider ISBN: 9781452289052
Publisher: SAGE Publications Publication: October 2, 2012
Imprint: SAGE Publications, Inc Language: English
Author: David L. Altheide, Dr. Christopher J. Schneider
ISBN: 9781452289052
Publisher: SAGE Publications
Publication: October 2, 2012
Imprint: SAGE Publications, Inc
Language: English

In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.

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In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces.

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