Qualitative Research

Good Decision Making Through Understanding People, Cultures and Markets

Business & Finance, Marketing & Sales, Research, Management & Leadership, Management
Cover of the book Qualitative Research by Sheila Keegan, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sheila Keegan ISBN: 9780749458607
Publisher: Kogan Page Publication: October 3, 2009
Imprint: Kogan Page Language: English
Author: Sheila Keegan
ISBN: 9780749458607
Publisher: Kogan Page
Publication: October 3, 2009
Imprint: Kogan Page
Language: English

Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative researchexplores questions such as what, why and how, rather than how many or how much; it is primarily concerned with meaning rather than measuring. Understanding why individuals and groups think and behave as they do lies at the heart of qualitative research, and market research practitioners and students of market research will all benefit from this title.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Qualitative Research helps those who have limited experience of qualitative research, to become proficient buyers of research. It will enable buyers to commission QR with confidence; to choose a supplier, agree a methodology with the research agency, understand the process and end up with useful outputs which address the initial research issues. It will help train new practitioners in terms of the basics of qualitative research and it will also develop the knowledge and understanding of more experienced qualitative researchers. Qualitative researchexplores questions such as what, why and how, rather than how many or how much; it is primarily concerned with meaning rather than measuring. Understanding why individuals and groups think and behave as they do lies at the heart of qualitative research, and market research practitioners and students of market research will all benefit from this title.

More books from Kogan Page

Cover of the book Employee Risk Management by Sheila Keegan
Cover of the book Marketing Analytics by Sheila Keegan
Cover of the book Delivering E-Learning by Sheila Keegan
Cover of the book NLP Coaching by Sheila Keegan
Cover of the book Accelerated Leadership Development by Sheila Keegan
Cover of the book Strategic Leadership by Sheila Keegan
Cover of the book The Vocational Assessor Handbook by Sheila Keegan
Cover of the book Tales for Coaching by Sheila Keegan
Cover of the book How to Master the IELTS: Over 4 Questions for All Parts of the International English Language Testing System by Sheila Keegan
Cover of the book Leadership Team Coaching by Sheila Keegan
Cover of the book Managing Conflict by Sheila Keegan
Cover of the book The Handbook of International Trade and Finance by Sheila Keegan
Cover of the book How to Pass the QTS Numeracy and Literacy Skills Tests by Sheila Keegan
Cover of the book Soul Trader by Sheila Keegan
Cover of the book Learn to Drive in 10 Easy Stages by Sheila Keegan
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy