Qualitative Research Methods in Consumer Psychology

Ethnography and Culture

Nonfiction, Health & Well Being, Psychology, Research, Business & Finance, Marketing & Sales, Consumer Behaviour, Social Psychology
Cover of the book Qualitative Research Methods in Consumer Psychology by , Taylor and Francis
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Author: ISBN: 9781317690276
Publisher: Taylor and Francis Publication: August 20, 2015
Imprint: Psychology Press Language: English
Author:
ISBN: 9781317690276
Publisher: Taylor and Francis
Publication: August 20, 2015
Imprint: Psychology Press
Language: English

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

While consumer research is founded on traditional quantitative approaches, the insight produced through qualitative research methods within consumer settings has not gone unnoticed. The culturally situated consumer, who is in intimate dialogue with their physical, virtual and social surroundings, has become integral to understanding the psychology behind consumer choices. This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

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